The chip accumulates to ship 5 billion! This domestic mixed signal SOCC company announced a 2.0 mode

Nowadays, under the large environment, the "core" of domestic semiconductors can not be harmful, and the "core" of people can not be lost! The host's powerful words made the audience and even the industry feel the determination and perseverance of China's IC factory to promote domestic alternatives, and felt the power of China and China ...

On June 28, 2019, the "2019 Summer New Products Seminar" organized by Shenzhen Zhongwei Semiconductor Co., Ltd.(abbreviated as "Zhongwei") was opened at the Kaibinski Hotel in Shenzhen. The meeting gathered the upper and lower reaches of the integrated circuit industry. There are nearly 400 senior executives and experts in the chain. The seminar focused on 32-bit and 8 bit new products that have been mass-produced in 2019 and will be mass-produced in the second half of the year in ultra-low power object network, DC brushless motor FOC control, analog signal processing integration, high-reliability general purpose chips, smart home appliances, smart security, RF applications, electronics Indepth discussions and exchanges in consumer areas such as tobacco and wireless charging. Discuss how Chinese semiconductor enterprises will better meet the challenges and opportunities brought by the industry background from their own starting point.

The meeting was kicked off by Mr. Zhouyan, general manager of China Microsystems. Mr. Zhouyan made a brief introduction to the development history of China Microsystems. The predecessor of China Microsystems began in 1996 and focused on the application development of chips; In 2001, Shenzhen Zhongwei Semiconductor Co., Ltd. was established and transformed into chip design; After one year of grinding, the first self-research chip was mass-produced in 2002, and the chips used for electric fans were successfully mass-produced in 2003; The first OTP MCU was successfully produced in 2006. .. .. .. .. .. ..

The so-called "ignorant people are fearless", the early Chinese and micro teams could not predict that the IC design road is so rough and difficult. Zhouyan recalled: "In the early period, the Chinese and micro teams all came from program development. They lacked actual experience in chip design. They all learned from scratch and the products developed were the same as those of many domestic chip design companies at that time. There are many problems. Even when the company ordered a thousand 8-inch wafers, it was under great pressure. Fortunately, we persist, sincere service for users, so that the industry understand the value for money, gradually ease our difficulties. The first chip scheme developed by China Microcomputer is still in sight. At that time, the product was successfully developed but it could not connect to the customer's computer. In response, China Microcomputer directly sent the computer that the company had successfully connected to the customer. Help customers to test and optimize ... Through continuous upgrading of IC product technology, as well as sincere customer service, over the past 18 years, China has gradually transformed itself into a micro-enterprise, investing its key energy and resources in product optimization and quality improvement. "

Eighteen years have passed. Through joint efforts with many parties, China and the United States have worked hard and steadily to improve product quality, establish a rich product line to serve the majority of customers, and send light and heat to the rise of China's IC industry.

Subsequently, Liuzeyu, deputy general manager and sales director of China Microelectronics, shared his opportunities and challenges for domestic ICs in 2019, and imagined the "2.0 model" for the company's current situation. The cumulative number of chip shipments has exceeded 5 billion, and China and the United States will unswervingly carry the role of "China Mixed Signal Leader".

Looking back at 2018, the following five key words can not be separated from China.

Chinese core. The industry is worried: What do we do once foreign manufacturers stop supplying the Chinese market? But Mr Liuzeyu believes we should think in reverse: if China's IC is strong enough not to buy chips from abroad, what will foreign manufacturers do?
Trade war. The friction between China and the United States continues to heat up. This is a long-term contradiction. There is no need for excessive panic in the industry and we can stick to our responsibilities.
Cross-border core creation. Domestic system manufacturers 'IC demand has risen, including terminal manufacturers are busy building "cores." But do terminal manufacturers need to do everything themselves? What is the need for them to create cores across borders? The answer is still to be asked.
Industry mergers and acquisitions. It is precisely because of the vagaries of the external environment that from semiconductor to distributors and terminal manufacturers are accelerating the integration of mergers and acquisitions. This will become the norm in the future.
Etching machine and lithography machine. China and China once again warmly remind: Shenzhen Zhongwei is the original chip factory; The partners in the production of semiconductor production equipment industry are Shanghai Medium and Micro Semiconductors. The two SMEs are not a single company and are also in different upstream and downstream positions in the industry.

For the changes in 2019, Liuzeyu also put forward four points:

The Sino-U.S. trade war intensified. The most immediate impact on customers will be increased pressure on the combined costs.

Huawei incident. This is a top Chinese customer formally prepared for the positive, for the domestic IC industry, this is undoubtedly a great encouragement; China and the United States are also ready to "turn around" at any time.
Clear inventory. Unusual market volatility in 2018 will stabilize in 2019 when inventory is cleared.
Production of overseas plants is reduced. Under the dual influence of international conflicts and the rise of domestic ICs, the market share of overseas factories has declined, and the profit space of agents has also been continuously compressed. I believe that there will be more industry attention to local IC companies.

There is a danger that it is organic. This is a true portrayal of domestic ICs in 2019. Liuzeyu shared five opportunities:

The will of the nation. China is promoting the development of IC from top to bottom, including policy support, science and technology board, and 5G communication.

The Chinese core rises. Generic chips are the fastest growing, but they inevitably appear in the chaos of homogenization and price war.
The original factory. At this stage, want to be prepared for the right, companies must be reliable, not only products, technology, quality, but also financial data, sales system, etc., must be legally compliant.
Core technologies. Only by continuously improving their technological capabilities and possessing a core technology platform can enterprises rise to the challenge and truly rise to China's core.
Partners. Domestic ICs can not fight alone. All resources and partners must closely unite and develop together.

"In this regard, Zhongwei 2.0 came into being! "Liuzeyu said proudly, "We will start from technology evolution, quality improvement, field expansion, platform products, one-stop solutions, rapid development platforms, partners, customized services, import substitution, agency and distributor systems, and on-site services. Further upgrade the competitive strength of China and China. "

Immediately afterwards, Mr. Miao Xiaoyu, deputy general manager and technical director of China Microsystems, made a report on "The Processing of Analog Signals and Analog Signals," and made a professional introduction to the definition, identification, extraction and processing of analog signals. In terms of analog signal processing IP, the advantages of its product application are fully demonstrated by combining concrete examples. Mr Lizhenhua, general manager of Beijing Zhongweixin Cheng, made a detailed report on the BAT series of products of the medium-micro high-end product brand, which has been successfully developed by Zhongwei for one year and currently has the lowest power consumption in the industry. From the current test and certification results, The MSBAT series of products are completely comparable to the European, American and Japanese brands MCU in terms of its ultra-low power consumption, high reliability, high system efficiency, and accurate simulation performance. The first BATCubeTM graphical development tool launched in China can also greatly simplify the user's development process and greatly shorten the time it takes for products to reach the market.

At the meeting, Mr. Luohongjian, head of the China Microapplication Development Zhongshan team, made a report on the "New Framework Home Appliances Solution". After accurately pointing out the problems faced by small home appliances and the confusion of developers, He proposed to meet the existing competition and challenges through customized chip design and product application platform, and discussed with everyone about the future demand of MCU products. Mr Wangjing, deputy general manager and technical director of cssmc(China electric and micro joint ventures focused on electrical and drive integration) in Chongqing, made a report on the design and quality control of high-reliability generic chips. Based on the existing core product lines, the high reliability standards achieved by motor driven chips/products and the testing and quality control to meet this standard are described in detail. Finally, we discuss how to achieve the goal of stronger, smaller, smarter, more reliable and more lasting products.

In the final session of the technology exchange, the technical experts and senior management of the enterprises held a warm exchange and discussion with the employees at all levels of China and China. In addition, what the customers are anxious for and think about in this environment. The positive actions of continuously launching new products and improving product quality and service system expressed appreciation and affirmation, and expressed confidence in subsequent cooperation and win-win results with China and the Micro.

In addition, MSI will adhere to the speed of launching at least 2 new products per month, enrich the product line, and strengthen the competitive strength of core technologies. At the same time, the second half of this year will gradually open the agency and dealer system, and more Chinese 'core' partners together to build a reliable Chinese 'core' ecology!